Exagen is a patient-focused and discovery-driven life sciences company dedicated to transforming the care continuum for patients suffering from debilitating and chronic autoimmune diseases. Our goal is to enable rheumatologists to improve care for patients through the differential diagnosis, prognosis, and monitoring of complex autoimmune and autoimmune-related diseases, including lupus and rheumatoid arthritis. By leveraging our proprietary Cell-Bound Complement Activation Products, or CB-CAPs, technology, we help get to the real cause of a patient’s symptoms and guide their journey to improved health.

About the Opportunity:

We are seeking an experienced, strategic-minded Manager, Digital Marketing to lead the execution of Exagen’s digital marketing efforts. This individual is responsible for managing Exagen’s online presence and creating compelling brand content that drives brand awareness, strengthens engagement and accelerates lead generation. This individual manages website updates, social media presence, email marketing campaigns, and reports on key analytics.

Location note: This position requires on-site work at our Carlsbad office. Candidates must live within commuting distance. 

Note: Other duties may be assigned.

The Digital Marketing Manager will lead and execute Exagen’s corporate digital marketing strategy. Your role will include:

• Digital Strategy
  • Plan, execute, assess and optimize multi-channel lead generation campaigns (email, social media, PPC, etc.)
  • Develop and implement new inbound strategies to improve online visibility and lead generation
  • Collaborate with cross-functional teams to ensure brand consistency and alignment with business objectives
  • Continuously monitor metrics to evaluate ROI and impact of digital marketing initiatives
  • Manage outside vendors and provide direction as needed

• Website:
  • Oversee SEO efforts for Exagen’s websites to ensure optimal visibility
  • Regularly update messaging and content on all Exagen websites to meet business objectives
  • Collaborate closely with the Sr. Multimedia Designer and Manager, Product Marketing to ensure business, message and brand alignment

• Social Media:
  • Develop organic and paid campaigns to build brand awareness and generate leads and engagement
  • Create and schedule brand-aligned posts for Exagen social media handles – X, LinkedIn, Facebook, Bluesky
  • Collaborate with the Manager, Product Marketing for AVISE portfolio campaigns as well as the Sr. Multimedia Designer and subject matter experts as needed

• Email Marketing:
  • Create and manage email marketing campaigns, announcements, event follow-up and lead nurture lists
  • Organize and manage mailing lists for digital campaigns, ensuring successful delivery
  • Lead email marketing programs, evaluate performance and drive continuous improvements

• BFA/BA/BS degree in marketing, communications or related field
• 8+ years relevant experience in digital marketing in the healthcare, pharma or medical device industries
• Proven expertise in multi-channel digital marketing, including SEO, SEM, email, social media and content marketing
• Experience managing Google Ads, Meta Ads, and other paid media channels
• Strong understanding of both organic and paid social content strategies
• Excellent written and verbal communication skills
• Highly organized and attentive to details with the ability to work both independently and collaboratively as needed
• Skills in web design and in developing webpages according to industry and accessibility standards and the ability to work well with web developers
• Proficiency in Google Analytics, Canva, Mailchimp, Hootsuite, WordPress, Microsoft Office Suite, and major social media platforms
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
• Familiarity with Salesforce and Tableau as well as marketing automation and analytics tools
• Familiarity with HTML, CSS and basic web development
• Expertise with UI/UX tools such as Figma or Sketch, Human Factors and usability testing is a plus
• Examples of your work to be provided upon request

Salary range: $100,000 - $130,000